Evaluation of work, Interim Presentations

I have interim presentations tomorrow for which I need to write a short evaluation to take in with me, I thought it would be useful to post up here so that I can access it in the future of the project.

Level05 - Semester 02: Optional Module: Evaluation of work: please type your comment and reflection/evaluation into boxes provided, prepare as part of your presentation and should be clearly visible

Project:        Book

Name:         Tess Beatty

Title of work:         Status Anxiety

Idea development: How did the work change throughout the project? Discuss important points in development Investigating society rather than myself, but this developed into a more personal project – which was not originally intended. It has become a search, for this perfection which does not exist, a search for a perfect house. Original ideas of house viewings did not feel morally correct, so development took me to the outside of the property, I feel this can be developed further. I believe the subject is vast and relatable, and understand that even though the development of the project has been difficult, I want to produce something that will tackle these views of perfection and happiness.

Methods of Production: What technical skills and technique have you used/discovered as a result of undertaking the project: I feel I have used manipulations in post production because I am comfortable with it, however the manipulations that I have in my head are not being produced, feel these techniques developing with each image. The voyeuristic nature of the shooting is uncomfortable, but a skill in which needs devotion in order to succeed. The production of a book is a completely new experience, and one that offers many aspects of difficulty and direction. Learning the properties of this technique is new and very interesting, things such as typography and image placement are crucial, and even though I am unfamiliar with them I find it enjoyable to learn and understand how each aspect works.

Research: What photographic work/critical material have you looked at during the project discuss its relevance to your submitted work. The early works I was investigating were photographers such as Cindy Sherman and Sophie Calle, for their ‘performing’ style, which related directly to the fictional role I was about to play as a person with no limits on my journey to buying a house. As the project developed these photographers became less relevant as I started to investigate the ‘brochure’ style of societies view, on the fakery and material relevance to happiness – I started to research into photographers using manipulations and came across the likes of Filip Dujarden and Anne Laure Maison.

Evaluation: What questions does the work ask of the viewer? I really wanted a body of work that related to a lot of people, I’m not really sure whether I’m asking questions or making a statement, or both at this point. Although I’d like this work to tackle the audience and their views on the anxiety that people have through the fakery and fiction of the buildings, I’d like the work itself to make a statement about society and its anxieties. I also feel that as the project has developed, it has a deep relation to myself and my own anxieties and feelings about the subject.