Why

The concept of using 'Status Anxiety' as the main theme in my project grounded itself through the considerations of past works and general interests. My work has often surrounded the surreal and subjects that relate to myself personally. I find working with ideas of human psychology interests me greatly, along with work that would provoke reactions and raise questions.

The concept basically narrowed down to two areas of investigation

1. The pressures from within to succeed and become a 'somebody' in the eyes of modern society. What it means to an individual to conform and depend on the love and respect of others for a claim on existance.
2. The pressure from the outside world to succeed, billboards, advertisements, messages, posh cars and houses, parents, colleages etc.....

When it came down to it, I decided to concentrate on the pressures from the outside world, I saw it as a possibility for a broader project with more resources.