Saturday, 4 February 2012

Advertisements

I've been thinking about things from the outside world, mainly advertisements that seem to conveniently pressure and push people into thinking they are not good enough without said advertised object or possession.  I know this is happening, because it happens to me too. This 'Status Anxiety', can not be confined to such things, but they are provoking it, none the less.




  
 Perhaps an ideal phrase to describe this would be:
" "Keeping up with the Joneses" is an idiom in many parts of the English-speaking world referring to the comparison to one's neighbour as a benchmark for social caste or the accumulation of material goods. To fail to "keep up with the Joneses" is perceived as demonstrating socio-economic or cultural inferiority.



 Everywhere I look, finance options; make yourself more sociably acceptable with these items, become like the people perceived in the advert. Pressure, consumerism from this capitalistic society in which we now live. Somehow eased by the idea of paying for this delight monthly, or even weekly.


 "Keeping up with the Joneses" : A lie, a fiction in which we live to satisfy our claim to be a somebody.


Screen Grabs/Quotes taken from: 

http://www.littlewoods.com/web/en/bnpl.page?aff=google&affsrc=acquisition&cm_mmc=google-_-Generic-_-On+Finance+Generic-_-on+finance_haZ6cAwP_5634019346
http://www2.mercedes-benz.co.uk/content/unitedkingdom/mpc/mpc_unitedkingdom_website/en/home_mpc/passengercars/home/new_cars/offers/b-class.html#
http://www.jaguar.com/gb/en/owner_support/currentpromotions/
http://en.wikipedia.org/wiki/Keeping_up_with_the_Joneses
http://www.google.co.uk/imgres?q=the+joneses&hl=en&client=firefox-a&hs=vYo&sa=X&rls=org.mozilla:en-GB:official&biw=1366&bih=639&tbm=isch&prmd=imvns&tbnid=rCjIWdw82SFgbM:&imgrefurl=http://www.fanpop.com/spots/the-joneses/images/12826617/title/joneses-photo&docid=RHfDAHF4lhthFM&imgurl=http://images2.fanpop.com/image/photos/12800000/The-Joneses-the-joneses-12826617-1280-1024.jpg&w=1280&h=1024&ei=nactT-eqFMKq0QXJuKmtCA&zoom=1&iact=hc&vpx=547&vpy=186&dur=524&hovh=126&hovw=158&tx=109&ty=112&sig=110330312474714038909&page=1&tbnh=126&tbnw=158&start=0&ndsp=21&ved=1t:429,r:3,s:0
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2 comments:

  1. Matt Scollon6 February 2012 at 20:23

    Perhaps its worth considering social media. Where traditional advertisements use generic imagery of the perfect neighbour or 'Joneses' but quite often in social media advertisements now integrate personal information. For example how often do you see something like "*insert facebook friend name* likes *insert brand name here* on the right hand column of facebook?

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    1. Unknown6 February 2012 at 20:41

      Very true, like Google's own AdSense, catering its advertisements depending on the individuals information, interests and what they search for online. Using social sites to target individuals with pressurising adds, another way to entice people into this idea that they need more, to become more in society possibly?

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